Most water purifier systems in the market are priced above RM 1,000 while branded ones with similar functionalities are offered at a premium price from RM 2,000 to RM 4,000.
The main reasons are as follows:
High rental of shop lots, promotional booths and commercial space in shopping malls
Commission to sales agents, middlemen and downlines (direct selling scheme)
High cost of advertising and other promotional activities (95% of filtration systems in the market are OEM)
The truth is, consumers are paying a high price not for the product quality, but to absorb the sellers' cost of selling!
In order to offer our products at an affordable price and high service level, we market our products digitally and serve our customers physically.
We depend mainly on direct response from the Internet to avoid the various costs from the above 3 factors.
This allows us to reach out to a niche market where we can provide exceptional service and quality products at a competitive price.